Michael To, Vice President, Chief Merchant

Mr. To is responsible for managing most of the business’s cash flow. His role requires him to make key decisions when negotiating with vendors, assessing new products, and determining seasonal inventory, pricing, and promotional strategies.

He brings a wealth of historical knowledge regarding the company’s products and vendor relationships, along with a sharp awareness of changing market trends and consumer behaviors. This unique combination of skills is vital for his success in the fast-paced retail environment.

Michael possesses an impressive 30 years of expertise in the field of International Finance, making him a seasoned professional with a wealth of knowledge and experience.

Creating impactful decisions that lead to success for both our partners and customers is the key to UIMEX’s thriving journey.

We prioritize understanding our customers’ needs and market dynamics to drive their success in the US market.

Participates actively in trade forums to promote exports to the US market, assisting Vietnamese businesses in expanding their market reach.

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